Now, alongside Instagram, TikTok, and Snapchat, Gen Z is steadily starting to embrace Pinterest as well, primarily for its fashion prowess. Over the next few years, Pinterest's user count would grow exponentially, and it would be praised as a social network service to watch by the media.Īlthough Pinterest quickly became a cultural marvel shortly after its release, its key demographic seemed to strictly include millennials and Gen Xers looking for DIY hacks, interior decorating tips, and wedding planning inspiration.
Initially met with mixed reviews, the platform began to see brighter days when, according to Silbermann in a 2012 keynote speech, a Pinterest user organized a chain letter-like program called "Pin It Forward" where "bloggers would exchange pin boards about what home meant to them." Following the success of this program, the social media site experienced a steady increase in users and general interest. Pinterest officially launched in March of 2010 as the brainchild of Silicon Valley's Ben Silbermann, Paul Sciarra, and Evan Sharp.
While a stranger to Pinterest might not find anything out of the ordinary about this trend, longtime users might understand how this sensation marks a major turning point for the online platform.
This phenomenon isn't exclusive to YouTube, as a hop over to TikTok and a search using similar keywords reveals just as many, if not more, posts sharing the same subject matter. Type "recreating Pinterest outfits" into YouTube's search bar and you'll discover pages and pages of listed videos embracing this fad, most of which have surfaced within the last five months. This act, however spontaneous, points towards a months-long trend that, like many, was brought about due to certain pandemic conditions. "I was just scrolling on Pinterest one day and was like, 'Wow, these are really cute, I wish I could dress like that,'" she tells NYLON. Ren's decision to create the video was more stream-of-consciousness than calculated. As Ren nonchalantly pairs plaid skirts with crewneck sweatshirts, and mom jeans with cheeky, cropped lace tank tops, we learn that her teacher is an entity rather than a person - the entity being the lifestyle social media platform Pinterest. Between ill-fitting song excerpts, we catch glimpses of an artist at work. PRINCESS POLLY) *pinterest inspired*." Uploaded by Diana Ren in late May (and recently made private), the video and its ironic tone disguise the 19-year-old's styling savvy. Chaotic filters and comically large overlay text characterize the YouTube video "SUMMER OUTFITS HAUL!! (FT.
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